Jodhana Cumin comes from the Thar Desert of Rajasthan, a vast and arid landscape that is as harsh as it is beautiful. Amidst its sand dunes, scrub trees, and open skies, is Mangilal Vishnoi’s farm: an oasis of green that grows food and supports cattle, humans, and countless other creatures.

The Vishnoi family has been farming cumin organically for the last five years. Their cumin is grown alongside groundnuts, millets, wheat, and fenugreek, and farmed using vermicomposting, natural pest repellent, and fermented fertilizers.

All of the fertilizers used are made on the 10-acre farm, using local flora, and precious manure from the Vishnoi cows. By working in collaboration with their cattle, and the larger ecosystem, they create a soil biome that is rich in organic matter, despite the surrounding sand dunes.

Mangilal’s dream is to build a resource center to provide bio inputs to other farmers and help grow the regenerative farming movement. The efficacy of these methods is evident in the flavor of Jodhana Cumin: warm and earthy, with notes of licorice - potent like the desert sun.